It's all about perception and image. If perception is truly reality, public relations helps you project a positive public image. And that image becomes reality in the minds of your publics. That perception helps enhance your credibility and ultimately helps increase sales.

Public Relations & Media Relations
Abel Associates has the expertise and resources necessary to assist businesses in meeting their "publics." Public Relations is more than just publicity. It is the overall perception that "publics" have of a company. Those publics include employees, clients and prospective clients. Public Relations also includes Crisis Media Management and Implementation. Those who plan ahead for a potential crisis are far better off than those who don't.